Cassiathea is a refined private hotel and hospitality sanctuary located in the heart of the Luberon, Provence. The branding for Cassiathea was created as a visual extension of the house - soft, restrained, and emotionally grounded. The focus was on translating the feeling of quiet luxury and personal heritage into a timeless, understated identity.

The logo is elegant and minimal, carrying a subtle celestial and feminine tone without literal symbolism. Gentle proportions and balanced spacing create a sense of calm and permanence. The typography is refined and editorial, designed to feel natural within a lifestyle and hospitality context rather than overtly branded.

The color palette is drawn from the surrounding landscape - muted earth tones, soft stone, olive, and faded lavender, creating an atmosphere rather than a statement. These tones support the architecture, light, and textures of the space, allowing the environment to remain central. Overall, the visual identity is quiet and intentional. It avoids trend-driven design in favor of softness, longevity, and emotional resonance — a brand that feels lived-in, intimate, and timeless.