April Notes is a lifestyle brand built around the philosophy of balance, mindfulness, and intentional living, inspired by a story of returning to one’s roots and embracing a slower pace of life. The brand celebrates simplicity in everyday surroundings, encouraging people to reconnect with themselves and create homes filled with meaning, calm, and beauty.

For April Notes, The Voy Design developed a complete visual identity system including branding, logo, packaging, and stationery design. The minimalist wordmark reflects clarity, elegance, and timelessness, while the packaging was crafted with refined natural tones and clean layouts to echo the brand’s philosophy of balance and mindfulness. Stationery elements were designed as an extension of the identity, ensuring consistency across every touchpoint. The result is a calm, modern, and intentional brand presence that translates April Notes’ story into a visual identity built to last.