Tea Bar

/

Tea Bar /

YEAR / 2025

CLIENT / Tea Bar

SERVICES / Branding, Logo, Social Media, Web Design, Packaging

Located in the heart of Portland, this Tea Bar brand is dedicated to crafting high-quality, fresh, and ethically sourced beverages. With a focus on simplicity and integrity, they use organic teas, house-made syrups, and fresh boba - never powders or artificial additives. Every drink is made to order, creating a space where tea lovers can experience warmth, connection, and the perfect sip every time.

Tea Bar believes in simplicity and integrity, crafting every drink fresh to order without powders, artificial flavors, or dyes. Their commitment to quality is reflected in every cup, from ethically sourced, organic teas to boba made fresh daily.

For Tea Bar, the branding was designed to reflect the same values found in every cup - simplicity, integrity, and quality. The logo is clean and confident, built around clarity rather than decoration. Simple typography and balanced proportions create a modern yet approachable feel, allowing the brand to feel honest, warm, and timeless. The mark is easily recognizable without being loud, designed to work effortlessly across cups, signage, and digital spaces.

The visual identity focuses on freshness and transparency. A restrained color palette, inspired by tea leaves, natural ingredients, and warm interiors, supports the brand’s commitment to organic, ethically sourced products. Typography is clear and legible, reinforcing trust and ease rather than visual excess.

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